Senior Product Designer | Lead Product DesignerAvailable for select work
I lead the work from discovery to delivery, turning ambiguity into decisions teams can build on.
Selected Work
A bank, redesigned as a system.
Tonic Bank · 2024
Color tokens
Type & space
R$ 24.860,42
Banking · Design Systems · Product
One shared system. Nine redesigned banking journeys.
Mapping the service. Redesigning the moments that matter.
Home insurance · 14 weeks
Journey 03 · Assistance
AS-IS → TO-BE
01 · Discover
02 · Understand
03 · Request
04 · Track
05 · Resolve
Rafael S.
4.9 · 340 serviços
Insurance · Service Design · Product
Journey mapping and redesign for a home-insurance app.
Matching the craft with the people who need it.
Woodworking marketplace · 2023
Foundations · colour
Five values, one warm workshop palette
Ink
oklch(0.24 0.02 60)
48%
Bone
oklch(0.94 0.006 80)
24%
Wine
oklch(0.43 0.14 25)
14%
Amber
oklch(0.85 0.13 85)
9%
Amber deep
oklch(0.72 0.13 75)
5%
Type
Display 28 / 1.05
Title 18 / 1.15
Body 14 / 1.55 — grotesque, never geometric
Mono 11 — labels, specs, tokens
Space & radius
4
8
12
16
24
32
4pt grid · radius 8 / 12 / full · touch target 44
Hi, Marcos
Monday
20
Craft & Design Day
What do you want to do today?
Workshops
Makers
Networking
Visit
Latest saved
Marketplace · Service Design · UI/UX
A two-sided app connecting woodworking ateliers, clients and beginners.
One credit ecosystem. Three connected surfaces.
Payroll lending · web, app and signing
Build your credit combo
Choose up to five eligible contracts.
New contract
R$ 3.100
Advance
R$ 2.500
Refinancing
R$ 4.300
Portability
R$ 1.850
New margin
R$ 980
Everything before you sign
Financial Services · Product Design · Design Ops
A connected credit ecosystem across web, app and contract signing.
Culture as an everyday benefit.
Employee app + HR operations · 2025
Tuesday, 22 September
Organizational overview
Demonstration data · updated 8 min ago
Active people
428
+18
Activation
78%
+6,4%
Monthly spend
R$ 38,4k
64%
Dependents
116
27%
Benefit use · 8 weeks
342 experiencesNeeds attention
Where is culture taking you today?
Som no Centro
Hoje · República
Cinema de rua
Sáb · Belas Artes
Personal project · Product · Dashboard
A cultural-benefits app for employees and families, connected to an HR dashboard.
About
Hi, I'm Sofia — a Senior Product Designer who leads work from ambiguity to delivery, aligning product, engineering, research and business around sharper decisions.
Beyond product work, I run dose.studio, my lean, flexible boutique studio — with the same curation and taste in every project.
Testimonials
“A strategic approach and a constant search for a deep understanding of the problem. A holistic view of the process, with design that is creative and meticulously structured.”
Design Lead
Consultancy · Anonymous
“Analytical, holistic thinking about the problem, paired with the ability to make complex concepts tangible — insights and results that are extremely well communicated.”
Product Manager
Fintech · Anonymous
“The perfect wildcard for any high-performing team. She plays several roles with mastery and an incredible sense of aesthetics, and communicates well with every area.”
Creative Director
Agency · Anonymous
Selected clients & brands
Next step
I partner with teams on 0→1 products, design systems and complex experiences.
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