About
Clarity for complex products. Character in every detail.
I lead product work from ambiguity to delivery, combining strategy, systems thinking and visual craft.
Product Designer Senior | Product Design Lead
6+
Years in product
9+
Years in design
1,000+
Screens shipped
500+
System assets
Hi, I'm Sofia — a Product Designer who guides complex products with direction, influence and craft.
I'm Sofia, a Senior Product Designer who brings direction, clarity and visual craft to complex products.
I lead work from ambiguity to delivery by aligning product, engineering, research and business around sharper decisions. I also lead dose.studio, a studio that adapts to each design project.
Beyond design, curation and taste drive me: mixology, music, drawing, my cats, the city, films and series keep my repertoire alive — an interesting life makes design more attentive and human.
Selected clients & brands
Process
Four moves, repeated with care.
A loop, not a checklist — adapted to each problem, always anchored in evidence.
- 01
Listen
Business goals, market and real people — evidence before opinion.
- 02
Frame
Name the real problem and the outcome we agree to move.
- 03
Craft
Explore broadly, converge fast, prototype at the right fidelity.
- 04
Prove
Ship in increments, measure impact, refine what the data shows.
Capabilities
What I bring to a team.
Discovery
- UX Research
- Service Design
- Facilitation
Definition
- Product Strategy
- Information Architecture
- Prototyping
Direction
- Design Leadership
- Stakeholder Management
- Decision Making
Craft
- Interaction & UI
- Design Systems
- Accessibility
Tools · Figma · Figma Make · FigJam · Lovable · Miro · Notion · Jira · Adobe InDesign · Adobe Illustrator · Adobe Photoshop
dose.studio
A lean boutique studio, flexible by design.
I shape the scope and visual direction, bringing in the right specialists only when the project asks for them — from first question to final delivery.
The studio website is coming soon.
Institutional presentations and editorial design
Visual identity and brand positioning
Product interfaces for web, mobile and apps
Research, curation and strategic discovery
Visual direction, documentation and team training
Specialist teams assembled for end-to-end projects
dose.tracks | music curation
Four musical identities, each with its own color, mood and body.
Repertoire
An interesting life makes the work more observant, precise and human.
Next step
Have a product problem worth solving?
I partner with teams on 0→1 products, design systems and complex experiences.
Start a conversation