Sofia Semionato

via Deal Technologies (consultancy)

Jun 2025 – Present · Remote

• Lead end-to-end product design for the Payroll Loan vertical across web and mobile.
• Work closely with Product, Engineering, Research, Data, Legal, Business, and other stakeholders throughout discovery, definition, design, and delivery.
• Lead complex product problems involving financial journeys, business rules, regulatory constraints, and multiple user needs.
• Contribute to product decisions by translating research, business requirements, and technical constraints into clear design directions.
• Structure design decisions, flows, specifications, and documentation to improve alignment and implementation.
• Support the evolution of scalable and accessible product experiences across the vertical.

via Compass UOL (consultancy)

Jun 2024 – Apr 2025 · Remote

• Led the redesign of key journeys across the digital banking platform, including home, transactions, benefits, investments, cards, and profile.
• Worked across multiple product areas, aligning user needs, business objectives, technical constraints, and design system standards.
• Contributed to the evolution and documentation of the design system, improving consistency and scalability across journeys.
• Facilitated alignment between designers and cross-functional stakeholders throughout discovery, design, validation, and delivery.
• Translated complex banking requirements into clear user flows, interfaces, and documented design decisions.

Jan 2021 – Jan 2023 · Remote

• Delivered end-to-end UX and CX projects across digital products and services.
• Conducted discovery, research, journey mapping, prototyping, and validation.
• Worked with multidisciplinary teams to translate research and business insights into scalable digital experiences.
• Created documentation, flows, prototypes, and strategic artifacts to support decision-making and implementation.