Personal project · Product · Dashboard
IDA: culture as an employee benefit
A cultural-benefits app for employees and families, connected to an HR dashboard.
- Role
- Product Designer · end to end
- Timeline
- About 1 month · evolved in 2026
- Year
- 2025
- Team
- Independent personal project
Culture as an everyday benefit.
Employee app + HR operations · 2025
Tuesday, 22 September
Organizational overview
Demonstration data · updated 8 min ago
Active people
428
+18
Activation
78%
+6,4%
Monthly spend
R$ 38,4k
64%
Dependents
116
27%
Benefit use · 8 weeks
342 experiencesNeeds attention
Where is culture taking you today?
Som no Centro
Hoje · República
Cinema de rua
Sáb · Belas Artes
01 — Why IDA
A personal experiment about making culture feel like an everyday benefit.
I have always enjoyed thinking about cards, benefits and the systems behind them. IDA began as a way to combine that interest with cinema, music, festivals, museums and theatre — while giving me room to design my first complete HR dashboard.
- 2025
- personal concept created in Figma
- ≈ 1 month
- from framing to prototype
- 1 day · 2026
- portfolio evolution with Figma Agent + Lovable
02 — Framing
Not only a discount app. A two-sided culture programme.
Employee
Discovers what is happening nearby, uses special prices and manages a personal or family benefit.
Family circle
Eligible spouses, children, parents and grandparents receive their own access under the company plan.
People team
Onboards the company, enrols employees, assigns plans, handles changes and understands adoption.
03 — Discovery
Benchmarks became product principles, not a list of copied features.
I compared flexible-benefit cards, cultural memberships, ticketing products and wellbeing subscriptions. The recurring patterns were clear: simple eligibility, local relevance, transparent savings and autonomy for People teams.
For the MVP, I deliberately narrowed supply to São Paulo and five categories. This made the service concrete enough to map partner validation, family access and company administration without pretending the concept was already a national operation.
Two fronts, one service
Company
Chooses plan
People
Activate family
IDA
Curates culture
Partner
Validates access
04 — Employee app
A lively guide to what is worth leaving home for.
Where is culture taking you today?
Som no Centro
Hoje · República
Cinema de rua
Sáb · Belas Artes
Local by design
São Paulo first, with city and neighbourhood filters.
Useful detail
Price, saving, date, place and validation before purchase.
Family autonomy
Separate access for each eligible person, without sharing credentials.
One benefit
Card balance and partner discounts live in the same experience.
05 — HR dashboard
The operational side deserved the same level of care.
The portal turns company onboarding, employee movement, plan rules and usage reports into a calm daily tool — not a decorative analytics screen.
Tuesday, 22 September
Organizational overview
Demonstration data · updated 8 min ago
Active people
428
+18
Activation
78%
+6,4%
Monthly spend
R$ 38,4k
64%
Dependents
116
27%
Benefit use · 8 weeks
342 experiencesNeeds attention
06 — Personas and plans
Different families, different rhythms of cultural life.
Lia · 27
The explorer
Looks for independent cinema, concerts and plans close to the metro. Values discovery more than a large balance.
IDA PulsoRafael · 39
The organiser
Plans weekends with a partner and two children. Needs eligibility and total cost to be obvious.
IDA VivaMarina · 34
People partner
Manages a growing company and needs enrolment, plan changes and adoption signals without spreadsheets.
IDA Dashboard07 — System
The fun needed rules to stay usable.
Two fronts, one service
Company
Chooses plan
People
Activate family
IDA
Curates culture
Partner
Validates access
A recognisable identity
Ink and off-white structure the system; coral drives action, teal organises data and lavender appears only as support.
Playful, not childish
Graphic event art, rounded geometry and energetic microinteractions support the cultural tone.
States with context
Confirmation, pending and attention states always explain what happened and what comes next.
08 — Looking back
A one-month concept became a sharper test of product thinking.
What I tested
Designing both sides of a platform: an expressive consumer experience and a dense operational dashboard.
What changed in 2026
Figma Agent and Lovable helped me expand the original prototype, stress-test flows and build richer states in one focused day.
What remains conceptual
Partners, prices, company data and usage metrics shown here are illustrative. IDA has not launched commercially.